Slice through the Hundreds of Marketing Messages Your Prospects See with the Precision of the Finest Machete!

Give me 5 minutes and I'll show you
how you can arm yourself with fierce
copy that'll get your marketing noticed
 and create a profit surge!

From the Desk of:

Evy Schwartz, Direct Response Copywriter and Marketing Consultant

Dear Business Professional,

It's rough out there. For every consumer, there's a freakin tidal wave of stuff coming at them all day long...everyday...24/7.

Whether it's television, radio, mail, text messages, billboards, pop-ups, email, internet banners, flyers, or whatever else, the amount of marketing clutter people have to slosh through is incredible!

All of this marketing has led to more savvy consumers and businesses. People today get how marketers are trying to lure them into opening their wallets. So they arm themselves with an enormous marketing shield to deflect what's comin at 'em.

Today's consumers are skeptical. Just look at all the scams going on around us. I mean, when folks are getting taken by seemingly legitimate financial institutions...that's bound to set the scam-meter to high for everything else we see!

But if you have a legitimate product or service that you want to sell, it's really tough going. Consider some of these statistics:

	13.6 % -- This is the average open rate for all email newsletters sent via AWeber in March 2009 (wow...almost 85% did NOT get opened!)
	1% to 3% -- Average conversion rate for a single postcard campaign (yes...really)
	5.8% - Lowest average click-through rate for the 4th quarter in 2008 according to Epsilon (yep, less than 6% of people actually click through to the offer)

You may even be getting lower percentages with your own campaigns. I can't tell you how many times I've heard people say something like, "Postcards (or insert any other marketing medium) just don't work!"

And you know...a lot of marketing doesn't work as well as it could. People get these funny ideas in their heads that putting up a huge picture of themselves with a catchy slogan will set their phones on fire.

Well...that's called image-based marketing and it doesn't work. It does nothing for the prospect and that's where most marketing pieces fail. But more on this later...

So in This High-Tech World of 24/7 Marketing...
How Does the Average Business Get Noticed?

Whether you're in the consumer market or you're trying to sell B2B...it's equally hard to get your product or service noticed.  I know, I've been in both worlds.  I used to be an outside sales rep in the print industry.  Looking back, I remember writing my resignation 3 times.  I was constantly on the verge of quitting. 

I just couldn't get in front of my biggest leads.  These were companies that had the resources to buy what I was selling.  Oh yeah, I tried the usual...cold calling and then following up with a company brochure or white paper.

But that never worked.  I mean, what was the point of having marketing material all around me if it never worked? 

Out of Desperation…I Started Writing
My Own Marketing Material

But I just didn’t get it…yet. I was still stuck in the shackles of corporate training.  Looking back, those first attempts were simply copies of the material my company had produced...just more personalized. But I was on the right track.

So fast forward 1 year.  New company; same dilemma.  I just couldn’t get appointments with any of my really big prospects.

I guess my manager took pity on me because he gave me a prospect that no one had been able to reach—ever.  He threw me a bone.

The company was Coca Cola Enterprises.  And even though their headquarters were right down the street, they wouldn’t give us the time of day.

I knew I had to do something different.  I had to somehow get the attention of the CEO.

I needed to go back to my own instincts...screw the "training," I knew better.  See, I have a degree in public speaking.  When you're standing in front of an audience...watching their faces looking up at you in anticipation...you'd better deliver. 

Writing speeches forces you to dig down deep to get into the audience's head.  The buck stops with you.  If your speech is bad, you can't just run and hide.  You've got to stand there and take it.

I mean, try standing alone in front if hundreds of people delivering a dry speech about products...you'd hear the freakin crickets chirping because everyone would be sound asleep. 

But I'd never deliver that kind of speech.  I'd grab their attention from the get-go and weave in good stories and talk about what's important to them...the audience.  So why wasn't I doing this with my sales letters?  Duh!

So I Sat Down And Created My Masterpiece…
A Sales Letter That Got Me an Appointment
with the VP of Procurement! 

(remember…no one had EVER accomplished this!)

How did I do it?  I’ll tell you.

Since my products and services could save Coca Cola Enterprises some serious bucks, I researched speeches the CEO had made and scoured them for any quotes regarding saving money.

And BAM…I found what I was looking for.  I found a quote where he was talking about the need to reign in costs and SAVE.  Now this would get his attention!

So I used his own quote as the headline.  I then went on to show just how much money his company could save (I took some educated guesses based on annual reports).

Can you see how this benefit-driven letter might get his attention?

So after a few follow-up voicemails, I got the call I had been waiting for.  The VP of Procurement left ME a voicemail telling me how the CEO called him and asked that he see me!!!

My Sales Manager Nearly Fell Off His Chair When I Broke the News!

And after that moment, I knew I was gonna get the heck out of outside sales and start direct response copywriting. It was the perfect way to mix my fierce writing ability with my insider speech writing expertise.

Are You Making These Mistakes with Your Marketing?

I've seen a few common mistakes over the years from clients that seem to pop-up over-and-over again. These are things that people are doing but then get discouraged when the marketing doesn't work.

Are you dong any of these?:

	Using a picture and slogan as your main marketing message
	Looking at what your biggest competitors are doing and doing the same thing
	Using your website as a business card as opposed to a 24/7, lead-generating machine
	Sending visitors to your general homepage when using pay-per-click ads
	Neglecting to use different types of marketing pieces like advertorials
	Not optimizing your website to get a higher rank on Google for organic (free) searches
	Forgetting to "touch" your current customers at least once per month
	Not using an auto-pilot, prospect qualifying system that'll save you loads of time and boost your profits
	Not testing to see what marketing is performing well and what isn't
	Giving away your intellectual capital without asking for anything in return
	Selling with features as opposed to benefits
	Using boring, dry copy and not answering your prospects' top question: "What's in it for me?"
	Cluttering your website with too much "content"
	Focusing on a "pretty" website as opposed to one that will compel visitors to leave their contact information and come back often
	Oh...and so much more!

A lot of people think marketing is about placing "pretty" ads in the phone book with a cute picture or having the latest Flash technology on their website.

Those things might look cool.  They might even get you a few clients, too.

But you have no idea what kind of money you're losing out on if you're not using direct response marketing techniques and direct response copy. 

 What This Means to You or…
The Key to Fierce Copy that Gets Results 

Okay, so you need to increase sales.

Maybe you’ve had some mildly successful campaigns and even some stinkers. But the

And I get that the current economy might have you even more nervous than usual.   It’s normal to be feeling this way.  

But you need to know that there are plenty of people with money out there to spend who are willing to spend it on YOUR product or service. You just need to know how to find them and get their attention.

So how do you get to those people?  Well, you’ve come to the right place.

See, I’m not just any run-of-the-mill copywriter. I write Direct Response Copy and my job is to create marketing pieces for you that create a "direct response" from those who read it which in turn, boosts your profits! 

So maybe it's:

	A Yellow Pages ad that actually gets YOU noticed and beckons readers to pick up the phone!
	A postcard that'll get the recipient to pay attention and contact you!
	An auto responder email campaign to warm up your cold list and get them buying from you again!
	A case study showcasing your biggest business success and getting the word out to your clients and prospects !
	A mini-site for your online presence targeting a niche market that compels visitors to contact you and not your competition !
	And much, much more!

Bullet-Proof Your Business with My

In-the-Trenches, Fierce Copywriting Techniques

That'll Get Your Prospects and Clients to
Open Their Wallets ! 

When you hire me, not only will you get a copywriter who writes content that sounds good but you'll get copy that takes advantage of the latest, most innovative techniques that'll explode your conversion rates!

You'll tap into top-secret, elite copywriter techniques like:

	These are the 2 most powerful mental triggers...use them together and watch your bottom-line grow!
	If women are your target market, NEVER use these words!
	Instantly create a sense of community with your prospects and clients by using this genius technique!
	Want to get your prospect's attention right away...you can if you do this!
	This component of your marketing campaign can create riches for you...do it wrong and it can spell disaster!
	This incredibly simple technique can calm your prospect and get them to contact you!
	Boost Conversion by up to 200% when I use my insider technique to get your copy noticed!
	And much, much more!!!

A Direct Response Copywriter's
Only Job is to Increase Your Profit! 

So ask yourself this:
How much is one new client worth to you over a year's time?

Is one client worth $2000, $5000, $10,000 or maybe more? It depends on your industry.

But when you break it down to the value of one good client, then you see how squandering your marketing dollars on marketing that doesn't work is a pure waste.

And you're leaving cash on the table.

So in order to really grow your business, you've got to laser target your marketing and be the most effective every time.  Especially in a shaky economy.

Look, the truth is, your competition will continue to do the same tired stuff they've always done while they whine about the recession. So now’s your golden opportunity to move ahead of the pack!

A good copywriter is worth his or her weight in gold because your bottom-line will expand (no, not your bottom...your bottom-line)!

Imagine Seeing Instant Results from

Your Latest Marketing Campaign 

Wouldn't it be awesome to finally see some results coming in?  I mean picture yourself as the office hero...conquering the recession without a trace of fear!

Or think about what increased conversion would mean to your business.  Remember I asked what one good client is worth over a year?  Well, multiply that by 20 and now you're starting to see what I'm talking about.

And here's the difference between me and most writers you'll find: 

When you hire me, I'm not just going to sit down and start typing...no way!

We're going to talk about your goals, your current marketing, your target market and other relevant factors.

I’m going to find your unique story that’s usually buried or ignored in order to differentiate you in a way your competition can’t beat.

I then spend many hours researching your industry and your target market.

Once I get an understanding of how your prospects think, talk and act...I then begin to write.

Because only then can I speak their language and draw out their emotions. Only then can I address their objections so they're ready to buy.

I also have a business-to-business sales background. And I also use my public speaking background to sort through the fluff and figure out what's really going to get your target market's attention.

I know the ins and outs of sales from the front lines to the keyboard.

Sure, you could go out right now and find yourself a cheapo copywriter to write up something that may sound good to you.  But it won't target your prospect's buying impulses and emotional triggers like my copy will.

But I don't think you're looking for "just any copywriter" or you wouldn't be here.

You're looking for someone who can take your business, product or service to the next level. You need someone who knows how to take a marketing campaign from zero to sixty in record speed!

And if you're looking for someone who knows how to do an entire Product Launch...look no further.  I've studied Jeff Walker's Product Launch Formula to produce results for you.

So don't trust your product launch to someone who doesn't understand the big picture...it's too important!

WARNING:

I have to give you fair warning, though: If you need your project started right away or if you want a masterpiece written in two days, then I'm not the copywriter for you.

For one, my schedule is usually booked out for about 3-4 weeks. That doesn't mean I can't take on the occasional rush job but it doesn't happen very often.

And second, I don't just sit down and start writing. It wouldn't be fair for you. You deserve to get the most out of anything I write and you wouldn't if I neglect my research and preparation. That's what makes me a great copywriter.

It's Super Easy to Get Started...

So Don't Waste One More Minute as
Your Prospects Look to the Competition! 

Well, there you have it.  I've laid it out for you and now it's decision time.

And I do get that it's a tough time out there right now.  You've got a budget that's tugging at you every day.

But look at it this way...the money you spend on a direct response copywriter ends up coming back to you in exponential amounts.  Because you made the commitment to supercharge your marketing, you'll only end up winning in the end.

All information provided is confidential and will NEVER be shared with a third party.  I'll contact you within 2 business days for to set up a complimentary consultation. 

I'd love to help you sell so fill out the form and hit SEND today!

Regards,

Evy Schwartz
Fierce Copy

P.S. Think about how much money you're leaving on the table by NOT using fierce, direct response copy and marketing.  It doesn't take much to have a consultation...just about 1/2 hour of your time.  See what you're missing and contact me today.  Just fill out the form above and click send!